Competitor analysis on social media with AI (template inside)

Most social competitor analyses take an afternoon of scrolling and a spreadsheet of numbers copied by hand. The part that matters, why the best posts worked, often doesn’t get done at all. With a connector that reads the platforms, your AI can do the collecting and you can spend the time on the why.

The template

Copy this and fill in one block per competitor. The prompt below does it for you.

COMPETITOR: <name and @handle>
PLATFORM: <TikTok / Instagram / YouTube / X>
FOLLOWERS:
POSTS IN THE LAST 30 DAYS:            (skip pinned posts)
MEDIAN VIEWS PER POST:
MEDIAN VIEWS AS % OF FOLLOWERS:
TYPICAL LENGTH OR FORMAT:
TOP 3 POSTS:                           (link, views, what it's about, first line)
WHAT THE TOP POSTS SHARE:              (topic, hook, format, length)
WHAT THEIR AUDIENCE ASKS:              (from the comments on the top posts)
WHAT WE COULD DO DIFFERENTLY:

A real run: Duolingo vs Babbel on TikTok

On 27 October 2026 we pulled both brands’ 12 most recent TikToks. Both lists started with a pinned video from 2025, so we left those out and compared the 11 recent ones each.

What the numbers say, beyond “Duolingo is bigger”:

• Two different strategies. Duolingo posts short, character-led meme videos almost daily (captions like “could’ve been us if u did ur lesson”). Babbel posts language explainers, many filmed at a polyglot event, about twice a week.
• Babbel reaches more of its own audience. Its median video reaches 5.7% of its follower count, against Duolingo’s 2.8%. A smaller account with focused content can punch above its size.
• Babbel’s content gets saved. Its Nahuatl basics video has 1K bookmarks on 3.8K likes, a save for roughly every four likes. Duolingo’s biggest hit has 135K bookmarks on 1M likes, about one in seven. Explainers get kept; memes get shared.

A brand in a crowded niche could take both lessons: a recurring character for reach, and explainers people save.

The prompt

Use Scrollhound to compare <@competitor1> and <@competitor2> on <TikTok/Instagram>. List each
account's last 30 posts with plays, skip pinned posts, and fill in this template for each:
<paste the template>
Then read the top 50 comments on each account's best post and add what their audience asks.
Link every post you mention.

For YouTube, ask for a channel’s last 50 uploads; for X, a creator’s last 200 posts ranked by engagement. The competitor channel teardown and short-form video teardown recipes go deeper on one account, down to the transcripts of their best videos.

Set it up

Add Scrollhound to Claude or ChatGPT as a connector, then paste the prompt with your competitors’ handles. Ten accounts across two platforms takes a few minutes, and the comment step is where you’ll find the gaps worth filling.